Ad Campaigns

A collection of ad campaigns I collaborated on and designed as part of the marketing team during my time at The Hinckley Company and designed and implemented as Marketing Director at Sparkman & Stephens.

Rambler 38 Palm Beach International Boat Show 2018

Tri-fold brochure mailer and digital campaign developed for the first model in a new line of American powerboats designer by Sparkman & Stephens. This brochure was mailed along with an invitation to the 2018 Palm Beach International Boat Show to qualified prospects in conjunction with a directed digital IP campaign targeting the same set of prospects. www.rambleryachts.com.

Art direction. Design. Layout. Digital strategy.

Making life more beautiful...

This is a print ad campaign we ran in several regional areas including the Gulf Coast of Florida, Key Largo, FL, and Lake Tahoe, CA. These ads ran in the February and March 2016 issues of Gulf Shore Life Magazine, February and March 2016 editions of the Ocean Reef Press and the Winter 2016 issue of Tahoe Quarterly.

Art direction. Design. Layout.

Where will you go in your Hinckley?

This is digital re-targeting ad campaign we ran for Hinckley in 2015. It was a series of ads in different geographical locations asking "Where will you go in your Hinckley?" These ads were served to people who had visited the Hinckley website. The ads directed to a landing page with a video about the Hinckley Experience and offered a catalog and a list of exclusive events. This ad campaign won the 2015 Neptune award from the National Marine Manufacturers Association for Best Web Advertising - Banner Ads. Included here is a sampl of the ads from the campaign as well as screenshot of the landing page linked to the ads.

Design. Art direction. Layout.

Talaria 43

This is a campaign launching Hinckley's new model, the Talaria 43. We ran versions of these print ads (left, top right and middle left) in September 2014 issue of Southern Boating Magazine, 2014 Lido Boat Show Program and web site, October 2014 issues of Power & Motoryacht Magazine, Soundings Magazine and Sea Magazine as well as winter 2014 "magalogue" issues of high-end men’s clothing stores Mr. Sid and John Craig. In addition to the print ads we also ran a web ad on the Lido Boat Show website (bottom right) and an e-mail campaign to our database (middle right).

Art Direction. Photo direction. Photo editing. Design. Layout.

Mobile boat service campaign

This is a three piece ad campaign for Hinckley Yacht Services mobile boat service in Newport, RI. This included a billboard (top), a two-sided take-one brochure (bottom left), and an e-mail campaign (bottom right).

Art direction. Design. Layout. Photo illustration.

2013/2014 Boat Show Season

This print ad (left) ran in the 2014 issue of The New Boat Buyer's Guide and the March 2014 issue of Southern Boating Magazine. On the right, are three web ads the ran on the Miami International Boat Show 2014 website.

Design. Layout. Photo illustration.

Print Ads

This is a collection of print ads I have designed during my time as Creative Director at The Women's Book, Marketing Manager at The Hinckley Company and Marketing Director at Sparkman & Stephens.

At Hinckley I had the opportunity to work with beautiful photographs of gorgeous boats (ok, yes, I'm biased) shot by some of the best marine photographers in the industry. These ads have run in national publications to include Yachting Magazine, Power & Motoryacht Magazine, Anglers' Journal, Soundings Magazine, Southern Boating Magazine among others.

Allure

This ad ran in the Winter 2014 issue of Anglers’ Journal.
Art Direction. Design. Layout.

Feel Your Heart Race Again

This ad appeared in the 2017 The Nantucket Race Week Program, which included the Opera House Cup, part of the Panerai North American Classic Yachts Challenge.

Design. Layout.

Making life more beautiful...

This ad ran in the February 2016 issue of Gulf Shore Life Magazine.

Art direction. Design. Layout.

Making life more beautiful...

This ad ran in the March 2016 issue of Gulf Shore Life Magazine.

Art direction. Design. Layout.

Advanced engineering. Exhilirating performance.

This ad ran in Harbor Sotheby’s International Realty Summer 2014 issue of Reside Magazine as well as the Summer 2014 issues of Nantucket’s N Magazine.
Art Direction. Design. Layout.

Talaria 43

This two-page spread ad for Hinckley Yachts new Talaria 43 model ran in both the October 2014 issue of Yachting Magazine and the October 2014 Issue of Southern Boating Magazine.

Art direction. Photo editing. Design. Layout.

Healthy Travel Tips

Advertorial designed for an advertiser in the Spring 2013 issue of The Women's Book Magazine.

Design. Layout. Photo editing. Illustration.

Talaria 43. New for 2014.

This ad ran in the 2014 issue of The New Boat Buyer's Guide and the March 2014 issue of Southern Boating Magazine.

Design. Layout. Photo illustration.

8 Skills

Advertorial designed for an advertiser in the Spring 2013 issue of The Women's Book Magazine.

Design. Layout. Photo editing. Photo illustration.

The Game-Changer

This is an ad for Hinckley Yachts latest model, the Talaria 43. Versions of this ad were published in the September 2014 issue of Southern Boating Magazine, 2014 Lido Boat Show Program and web site, October 2014 issues of Power & Motoryacht Magazine, Soundings Magazine and Sea Magazine as well as winter 2014 "magalogue" issues of high-end men’s clothing stores Mr. Sid and John Craig.
Art Direction. Photo direction. Photo editing. Design. Layout.

On The Horizon

This ad is for Hinckley Yachts new sailboat model the Bermuda 50. The ad ran in the March 2014 issue of Sailing World and the 2014 Newport Bermuda Race Program.
Art Direction. Design. Layout. Photo illustration.

E-mail Marketing

This is a small sample of the 85+ per year email marketing designs I created during my time at Hinckley Yachts and in my current role at Sparkman & Stephens.

Marketing Materials

A collection of brochures designed and printed for Sparkman & Stephens, Hinckley Yachts and Hinckley Yacht Services.

Rambler 38 Brochure

Tri-fold brochure developed for the first model in a new line of American powerboats designed by Sparkman & Stephens. This brochure was mailed along with an invitation to the 2018 Palm Beach International Boat Show to qualified prospects in conjunction with a directed digital IP campaign targeting the same set of prospects. www.rambleryachts.com.

Art direction. Design. Layout. Photo editing.

Hinckley 2015 Powerboat Collection

Print brochure for the 2015 line of Hinckley jet boats.

Art direction. Design. Layout. Photo editing.

Mobile Boat Service

Mobile boat services brochure for Hinckley Yacht Services Portsmouth.

Art direction. Design. Layout. Photo illustration.

Talaria 43 Brochure

Print trifold brochure for a new powerboat model, the Talaria 43. Won a Neptune award from the National Marine Manufacturers Association for Best Product Literature in 2014.

Art direction. Design. Layout. Photo editing.

Invitations

A selection of invitations designed for print and e-mail for boat shows and events held by Sparkman & Stephens and The Hinckley Company.

Hinckley's cocktail party at the Newport International Boat Show

This invitation was used in an e-mail blasts and also sent out as a PDF attachment privately to clients.

Hinckley's cocktail party at the U.S. Power Boat Show Annapolis

This invitation was used in an e-mail blasts and also sent out as a PDF attachment privately to clients.

Charles W. Morgan Presentation

This invitation was used in an e-mail blasts and also sent out as a PDF attachment privately to clients.

Mailers

A collection of direct mail pieces produced with the collaborative help of the marketing team at Hinckley Yachts.

Florida Season 2016

This is a three series mailing we sent out to a select list of addresses in Florida during the 2016 Florida boating season. The 8.5"x5.5" postcards were mailed inside of clear cellophane envelopes and highlighted the joys of Hinckley ownership to a select group of high-end prospects.

Next stop!

A an example of a series of direct mailer pieces sent to our regional database as well as a purchased list for Hinckley Experience events on the West Coast.

Design. Layout.

Sunny, with a chance of sea trials

An over sized postcard sized booklet sent to feeder brand owners.

Design. Layout. Photo editing.

Ocean Reef Rendezvous

Save the date postcard for an annual rendezvous event at Ocean Reef Club in Key Largo, FL sent to Hinckley owners.

Design. Layout. Photo editing.

Infographics

These are samples of my infographics work during my time as a visual communications major at Ohio University and as the Creative Director at The Women's Book.

Paperwhites

Infographic spread created for Informational Graphics class in the style of Real Simple Magazine.

Design. Layout. Illustration. Writing & reporting.

Women-Owned Businesses

Infographic designed for a magazine spread published in the Summer 2013 issue of The Women's Book Magazine.

Design. Layout. Illustration.

Egypt

Infographic spread created for Informational Graphics class in the style of Newsweek Magazine.

Design. Layout. Illustration. Photo editing. Writing & reporting.

Evolution of NFL Headgear

Infographic created for Informational Graphics class.

Design. Layout. Photo illustration. Photo editing. Writing & reporting.

Planned Parenthood Funding

Infographic created for Informational Graphics class.

Design. Layout. Illustration. Writing & reporting.

Top 5 Cities for Single Women

Infographic created for Informational Graphics class.

Design. Layout. Illustration. Photo editing. Writing & reporting.

Magazine

Here you will find a sampling of my magazine design work during my time as Creative Director for The Women's Book Magazine as well as pieces created during my time at Ohio University majoring in visual communications, specializing in informational graphics and publication design.

The Women's Book Magazine Cover Summer '13

Cover design for The Women's Book Magazine's Summer 2014 issue.

Design. Layout. Art Direction.

In Person - Kris Jenner

Spread featuring an interview with Kris Jenner in the The Women's Book Magazine. Spring 2013 issue.

Art direction. Design. Layout. Photo editing.

Thread Magazine Cover October '11

Cover of the October 2011 issue of Thread Magazine, Ohio University's online fashion magazine, where I was Design Director at the time. To view this issue click here or visit outhreadmag.com.

Thread Magazine Cover February '12

Cover of the February 2012 issue of Thread Magazine, Ohio University's online fashion magazine where I was Design Director at the time. To view this issue click here or visit outhreadmag.com.

Functional Fromage

Magazine layout created for Advanced Design & Layout class in the style of Bon Appetite Magazine.

Design. Layout. Co-creative direction. Writing.

Photography and co-creative direction by Greg Roberts.

Rosemary

Magazine layout created for Advanced Design & Layout class.

Design. Layout. Co-creative direction. Writing.

Photography and co-creative direction by Becky Williams.

2013 Spring Color Trend

Fashion Notebook section in The Women's Book Magazine. Spring 2013 issue.

Art direction. Design. Layout. Photo editing.

The Women's Book Cover Spring '14

Cover design for The Women's Book Magazine's Spring 2014 issue.

Art Direction. Design. Layout. Photo editing.

Styled for Success

Cover story in The Women's Books Magazine. Spring 2013 issue.

Art direction. Design. Layout. Photo editing.

What's Happening

The Women's Book Magazine. Summer 2013 issue.

Art direction. Design. Layout. Photo editing.

Thread Magazine Cover November '11

Cover of the November 2011 issue of Thread Magazine, Ohio University's online fashion magazine where I was Design Director at the time. To view this issue click here or visit outhreadmag.com.

Making Your Voice Heard

In Her World section in The Women's Book Magazine. Spring 2013 issue.

Art direction. Design. Layout. Photo editing.

Quiet

On Her Bookshelf, the book review section in The Women's Book Magazine. Spring 2013 issue.

Art direction. Design. Layout.

Dallas Spotlight

Spotlight spread in The Women's Book Magazine. Summer 2013 issue.

Art direction. Design. Layout. Illustration.

bitch Magazine Cover Design

Cover design in the style of bitch Magazine for Design & Layout class.

Layout. Photography.

Lyrical Art

Spread for Thread Magazine, Ohio University's online fashion magazine. To view the magazine visit outhreadmag.com.

Layout.

Charming Chandeliers

Spread for Thread Magazine, Ohio University's online fashion magazine. To view the magazine visit outhreadmag.com.

Layout. Illustration.

Accessorize the LBD

Magazine layout created for Advanced Design & Layout class.

Design. Layout. Co-creative direction. Photo editing.

Photography and co-creative direction by Dara Farr

Newspaper

These news pages were designed during my time at Ohio University as a visual communications major and as a Features Designer at Gannett Design Studio Nashville where I designed features sections for The Montgomery Advertiser, Pensacola News Journal and The Tallahassee Democrat.